Edison Research
Role
Creative Direction
Website Architecture + Wireframing
Website Design + Prototyping
From podcast listener behavior to election exit polls, Edison Research has provided expert research gathering and analysis for almost 30 years.
Edison Research required a complete overhaul of its online presence. While the old site featured a wealth of studies and insights, it lacked a clear hierarchy and was challenging to navigate. The challenge was to create a modern and intuitive user experience that organizes the company's extensive suite of solutions into distinct buckets and makes it easy to explore their comprehensive archive of studies and reports.
Working closely with the Edison Research team, I reorganized their extensive product offerings into three distinct service lines: Election Research, Audio Research, and Market Research.
For solutions pages I created an extensive set of layouts that can be added, removed, and reordered as needed, enabling the Edison Research team to create highly customizable pages while still maintaining visual consistency across all their offerings.
