Attentive Energy

Attentive Energy is a new venture developed to secure a federal lease for offshore wind development in what is known as the New York Bight. The organization required a logo and visual identity that positions them as uniquely attuned to the essential issues of worker safety, community relations, and environmental care. The Attentive logomark was inspired by the initiative’s forward-thinking and community-minded ethos; the distinct overlapping shapes represent convergence and collaboration, forward motion, and wind flow.