The Landmark
Role
Creative Direction
Branding + Visual Identity
Collateral Design
The Landmark is a thoughtfully appointed coworking environment offering amenities on par with a boutique hotel or private club. In a space saturated with coworking options, The Landmark wanted to position itself as a premium alternative to its peers. A logo, visual identity, and collateral were developed to complement The Landmark’s architect-designed interiors and all-inclusive member experience.
At the heart of the identity is the Landmark Pattern. Ornate tilework common to Old San Juan architecture was traced, deconstructed, and reassembled into a new, modern pattern.
The resulting design resembles a city grid, underscoring the idea that The Landmark is at the center of your work experience.
