Maelstrom
Role
Creative Direction
Website Design + Prototyping
Collateral Design
Maelstrom is the family office of cryptocurrency pioneer Arthur Hayes. The organization required a visual identity system consistent with Arthur's status as a provocative and fearless entrepreneur. A maelstrom, or powerful and violent whirlpool, suggests boldness and disruption. The resulting identity is dynamic and futuristic, mirroring the organization's investment focus in innovative organizations and causes.
The Maelstrom logomark is inspired by Arthur Hayes’ passion for all things sci-fi. The bold, dominating form draws inspiration from the monolith in 2001: A Space Odyssey and the “M” in Maelstrom.
