Ruby-Collins
General Contractors
Role
Creative Direction
Website Design + Prototyping
Collateral Design
Ruby-Collins is an award-winning design-build construction firm with more than six decades of experience. Despite their success, the organization's existing branding and marketing materials were dated and visually disjointed. The company required an identity refresh that accurately represented their heritage and expertise, and maintained visual consistency from their corporate headquarters to the job site.
The old logo was limited in its applications, so a new “RC” logomark was introduced for use in everything from social media avatars to hard hats.
The new design system is a reflection of the work they perform — meticulous, utilitarian, and built to last.
